Product Development & Execution
The Time They Are A-Changin' For Change Management
This article examines how organizations should approach change when change is continuous rather than episodic. For product businesses, the lesson is that…
Doug Ringer ·
This published work explores a practical product-business question through the lens of Product Development & Execution.
This article examines how organizations should approach change when change is continuous rather than episodic. For product businesses, the lesson is that transformation depends on communication, ownership, adaptability, and execution discipline - not on treating change management as a one-time program.
Why it still matters
The underlying leadership question remains relevant: connect customer and market evidence, clear decision rights, and disciplined execution to the business outcome.
Publication context
Originally published by Chief Marketing Officer (CMO.com). The date associated with the source record is January 8, 2018.