Product Strategy & Portfolio Performance
Product Specification: If You Don't Have a Destination, No Route Will Get You There
This article treats the product specification as a business blueprint, not merely a technical requirements document. It connects customer and market…
Doug Ringer ·
This published work explores a practical product-business question through the lens of Product Strategy & Portfolio Performance.
This article treats the product specification as a business blueprint, not merely a technical requirements document. It connects customer and market evidence, commercial conditions, product goals, and company strategy so that development begins with a coherent definition of what success must mean.
Original publication: Product Design & Development
Why it still matters
The underlying leadership question remains relevant: connect customer and market evidence, clear decision rights, and disciplined execution to the business outcome.
Publication context
Originally published by Product Design & Development. The date associated with the source record is November 18, 2015.