Customer Value & Commercialization
On-Shore Support: Using Company Location as a Competitive Advantage
This article asks whether company location and on-shore support can become part of the competitive offer rather than simply an operating fact. The current…
Doug Ringer ·
This published work explores a practical product-business question through the lens of Customer Value & Commercialization.
This article asks whether company location and on-shore support can become part of the competitive offer rather than simply an operating fact. The current commercial lesson is to quantify how proximity can improve responsiveness, communication, service, lead time, and total customer economics.
Original publication: Design World
Why it still matters
The underlying leadership question remains relevant: connect customer and market evidence, clear decision rights, and disciplined execution to the business outcome.
Publication context
Originally published by Design World. The date associated with the source record is May 5, 2016.