Product Strategy & Portfolio Performance
Leave Product Strategy to the Experts
This article separates the roles of executives and product experts in creating product strategy. The current management question is still critical:…
Doug Ringer ·
This published work explores a practical product-business question through the lens of Product Strategy & Portfolio Performance.
This article separates the roles of executives and product experts in creating product strategy. The current management question is still critical: enterprise leaders should set company direction and resource boundaries while product leaders convert customer, market, technology, and competitive knowledge into coherent product-line strategy.
Original publication: Industrial Equipment News
Why it still matters
The underlying leadership question remains relevant: connect customer and market evidence, clear decision rights, and disciplined execution to the business outcome.
Publication context
Originally published by Industrial Equipment News. The date associated with the source record is 2016 (captured 2016-02-27).