Product Strategy & Portfolio Performance
If You Don't Control Your Products, You Aren't in Control of Your Company
This article asks who is truly in control of the company when product ownership is fragmented. Its relevance today is portfolio governance: when no one…
Doug Ringer ·
This published work explores a practical product-business question through the lens of Product Strategy & Portfolio Performance.
This article asks who is truly in control of the company when product ownership is fragmented. Its relevance today is portfolio governance: when no one person can integrate product direction, economics, priorities, and decisions, functional optimization replaces product-business accountability.
Original publication: Product Design & Development
Why it still matters
The underlying leadership question remains relevant: connect customer and market evidence, clear decision rights, and disciplined execution to the business outcome.
Publication context
Originally published by Product Design & Development. The date associated with the source record is January 26, 2016.