Product Strategy & Portfolio Performance
Great Product Management Is About Process, Not Content
This article asks what product management is responsible for when strong functional experts already exist across the company. It positions product…
Doug Ringer ·
This published work explores a practical product-business question through the lens of Product Strategy & Portfolio Performance.
This article asks what product management is responsible for when strong functional experts already exist across the company. It positions product management as the cross-functional process that integrates strategy, market evidence, economics, and execution - closely aligned with today's need for clear product-business ownership.
Original publication: Product Design & Development
Why it still matters
The underlying leadership question remains relevant: connect customer and market evidence, clear decision rights, and disciplined execution to the business outcome.
Publication context
Originally published by Product Design & Development. The date associated with the source record is March 1, 2016.