Customer Value & Commercialization
Beware of VOC: The Customer is Often Wrong
This article asks how leaders should interpret Voice of the Customer rather than simply transcribe customer requests into features. The principle remains…
Doug Ringer ·
This published work explores a practical product-business question through the lens of Customer Value & Commercialization.
This article asks how leaders should interpret Voice of the Customer rather than simply transcribe customer requests into features. The principle remains central to product-business performance: distinguish the customer's underlying problem and use case from the customer's proposed solution so the organization invests in value rather than feature accumulation.
Original publication: Product Design & Development
Why it still matters
The underlying leadership question remains relevant: connect customer and market evidence, clear decision rights, and disciplined execution to the business outcome.
Publication context
Originally published by Product Design & Development. The date associated with the source record is September 8, 2016.