Product Strategy & Portfolio Performance
3 Reasons Why Product Development is Important
This article asks why product development deserves strategic attention and frames it as the mechanism for creating new customer value and sustaining company…
Doug Ringer ·
This published work explores a practical product-business question through the lens of Product Strategy & Portfolio Performance.
This article asks why product development deserves strategic attention and frames it as the mechanism for creating new customer value and sustaining company growth. Today, that makes product development more than an engineering activity: it is a capital-allocation and renewal system for the business.
Original publication: Product Design & Development
Why it still matters
The underlying leadership question remains relevant: connect customer and market evidence, clear decision rights, and disciplined execution to the business outcome.
Publication context
Originally published by Product Design & Development. The date associated with the source record is September 21, 2015.