Product Development & Execution
3 Common Pitfalls in Product Development Projects
This article identifies behavioral causes of product-development failure, including hubris, ignoring facts, and poor planning. Its modern relevance is that…
Doug Ringer ·
This published work explores a practical product-business question through the lens of Product Development & Execution.
This article identifies behavioral causes of product-development failure, including hubris, ignoring facts, and poor planning. Its modern relevance is that many development problems blamed on technology are actually management-system failures that can be corrected before they consume schedule and investment.
Original publication: Product Design & Development
Why it still matters
The underlying leadership question remains relevant: connect customer and market evidence, clear decision rights, and disciplined execution to the business outcome.
Publication context
Originally published by Product Design & Development. The date associated with the source record is October 21, 2015.