Customer Value & Commercialization
10 Ways To Convince Customers To Upgrade To IP Video
This article asks how to persuade customers to move from an established video technology to an IP-based alternative. The broader commercialization lesson is…
Doug Ringer ·
This published work explores a practical product-business question through the lens of Customer Value & Commercialization.
This article asks how to persuade customers to move from an established video technology to an IP-based alternative. The broader commercialization lesson is to translate a technical transition into customer use cases, economic benefits, risk reduction, and a credible reason to change rather than relying on specifications alone.
Original publication: Business Solutions
Why it still matters
The underlying leadership question remains relevant: connect customer and market evidence, clear decision rights, and disciplined execution to the business outcome.
Publication context
Originally published by Business Solutions. The date associated with the source record is No date of record.