We live in a complex world yet many organizations often believe they fully know what forces are driving their business. Instead of taking a deep look
into their business and market, surface-level analyses are conducted resulting in less that optimal outcomes. When the problem returns, the cycle repeats.
This book provides a series of brief explanations on some of the market forces that are driving your business. The primary focus of this book is to provide the reader with a framework in which a deeper analysis of their business can be made.
The book is written in everyday language and can be used at all levels of the organization and possible for applications in the readers personal lives.
The focus of the book is on presenting options for strategy development.