January 1st and the whole New Year’s day “thing” is the period most people reflect on the past wish for the future. Typically these wishes are called “resolutions” but they are one in the same and both are usually forgotten my February 1st.
I never looked at January 1st as a time for renewal. Maybe it was because I was raised on a farm and January was a tough time of year with the snow and the mud that comes with feeding cattle during Ohio winters. Maybe it was because renewal happens in the spring with new plantings, calves being born, and the flowers blooming.
I have been away from farming for over 25 years, married for 19 years this month, and my children are both in high school (where has the time gone). Now I look at August as a time for renewal because I celebrate the Anniversary of a new life with my wonderful wife, the new school year begins, and in the South, the flowers are blooming and the lawn are growing again.
Why is it that we choose seemingly arbitrary times and dates to celebrate or renew our lives? Could it be that it is a habit or what everyone else is doing. I think every day I draw a healthy breath is something to be grateful for? I also know that on these same days I work to improve and renew myself – to be better at something than the day before.
Let me take this from the personal to the product since this is what you are reading this post for.
What are you doing today to improve the results of your product line? Here are a few things you can do in a few minutes that can have a great impact on your business:
- Call 3 of your salesmen and ask them what you can help them with.
- Call one customer and ask how they are doing and then ask them how their business is doing. Be sincere with both questions.
- Re-read you marketing material. Make notes of what is incorrect and what can be improved. Also, take note of the really good stuff.
- Create a bullet-point outline of a marketing plan you want to run next quarter and schedule a meeting with your boss to review the concept.
Renew yourself everyday because if you just maintain, then you are falling behind because the world is always moving forward.