In the early 1970’s it was posited that the receiver or recipient is the individual who does the communicating–not the conveyor of the information. Working with various groups in a variety of industries, I can attest to this.
Each person receives and judges information with her own set of paradigms. The tone and delivery of the information are as important as the words used. A positive message delivered tersely may do as much harm as a negative message delivered positively. The perception of the message is something the speaker must be aware of when crafting the message.
Learning style also matters a great deal. Some people learn and retain best by reading, while other excel by listening. I covered this in my book The Product Rocket: Launching New Products to Out-of-This-World Success and recommend that all internal and external marketing material be published in multiple formats. Print can be converted to a slide show and then read and recorded for listening (ala a podcast). Similarly, the audio track of a video can be distributed separately. Taylor communications to the various styles of your constituents.
Copyright 2016 Doug Ringer
Doug’s Blog is a frequent memo that is always powerful and to the point. It focuses on innovative ideas to help organizations create Profitable Habits that improve profitability.
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