The firm required improvements in the marketing for a key, high-profit product line. The product offering was steadily losing marketshare and profit. To complicate matters, it was in a mature market with well known, entrenched competitors.
- Interviews were conducted with key staff and customers to uncover key strengths and concerns
- All sales and marketing literature and collateral were reviewed for relevance and effectiveness
- A technical skills assessment was performed
One year out, a completely new marketing message was created based on customer feedback and staff requirements. All marketing materials were revised, customer training presentations were standardized, and technical training was provided to the sales team. Two year sales and profit showed double-digit growth.