A small firm required improvements in their company’s image. Their marketing collateral, sales literature, and marketing messages no longer represented the company in a favorable light.
- Analysis was performed on the complete set of marketing and sales collateral for both divisions of the company
- Meetings were conducted with business unit, sales, and technical leads to determine the shortcomings as seen by them and their customers
- A set of modern, customized templates were created for each division that were used to create a completely new and modern look to the company
- Two new websites were created using a similar template as used the printed material
Six months later, informal surveys showed that the improved presence was appreciated by the customer base and was attracting new customers.