A large customer, with operations in three states, requested the client provide three training seminars to
over 150 of their sales personnel with the goal of introducing two new product lines into their operation.
- Interviews were conducted with the customer and salesman to determine what information was required and to assess their technical knowledge
- Collaboration with sales and trainer allowed for creation of an in-depth technical training seminar
Sales management reported improved sales and customer reported increased confidence of their sales force and in the client.