Clarity in your communications is the path to success. Increasing the volume, both audible and quantity, of a poor or misleading message is worse than doing nothing. Some say that insanity can be defined by repeating something expecting new results. If this is true, then repeating poor messages and expecting a positive change is insane.
The key is in the clarity of the message. Keep the message simple and concise, and repeat it frequently. To get the full effect of positive change, and get it quickly, identify avatars within the organization who can exemplify the new messages. These avatars can (and should) be from all levels of the company. Their role is to talk, display, and live the new message. Only then will the rank and file employees believe the new is not just a fad. Sending e-mails, paying lip service to the message, and worst of all, hanging insipid “inspirational” posters may create change, but probably not the change you seek.
Copyright 2016 Doug Ringer
Doug’s Blog is a frequent memo that is always powerful and to the point. It focuses on innovative ideas to help organizations create Profitable Habits that improve profitability.
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