According to Seth Godin in “Purple Cow”m the key to success today is in being “Remarkable”.
Good quality and fair pricing are expected. The advent of global quality systems and online access to competitive pricing sets the bar higher than ever.
If you only provide good quality and fair pricing, customers will leave from boredom. Being remarkable puts you at the forefront of customer’s minds. Think of how Apple, Ford (F-150), Mazda (Zoom-Zoom) and Dropbox have pushed the envelope in the delivery of high-quality, affordable and remarkable products.
What will you do today to be remarkable?
Originally posted 2013-03-14 04:00:11. Republished by Blog Post Promoter