I am pleased to announce that I am now offering a new book on developing, marketing, and managing new products. It is titled “The Product Rocket: Launching New Products to Out-of-this-World Success” and I invite you to be one of the first recipients of my new book.
The book includes detailed techniques in the areas of:
- customer interviewing
- product specifications
- value proposition creation
- evaluating and choosing engineering and manufacturing firms
- value proposition development
- development of marketing messages
- supporting sales teams
- business analysis
Paul Beiser, Director of Engineering (ret.) at Hewlett-Packard and Schneider Electric notes:,
“Doug has written an excellent guide on methods, tools, and insights on helping anyone in the product development process – especially product managers – to achieve success. He covers the gamut from understanding customer needs through product launches, all of which are critical for a product to succeed. He lays it all out in an easy to understand way, and his advice is very useful and practical. Product managers can easily use the information at any time during product creation, Doug has done a fantastic job making this a very easy-to-access book as various needs arise.”
“The Product Rocket” is available in KINDLE and print versions at www.dougringer.com/resources/books and is available at a 20% discount through August 31st.